automed asked who owns the data

Since automed’s launch, several producers have shared their concerns over what happens with their data, and many are unsure of who holds ownership. The concept of data as it relates to everyday people is still evolving and thanks to technology and innovation, the agricultural industry is being transformed. Now is a better time than ever to make sure you know what’s happening to your valuable data, and where ownership lies.

Here’s how to find the answers to your questions. Reviewing a policy’s ‘terms of use’ will reveal how your data is being used. With automed, there are two types of data collected. There is producer data, which includes animal treatment and inventory records, which is exclusively owned by the livestock producer. Then there is research data. automed collects non-identifiable data which is used for further product development.

The information is collected by way of communication between the user’s device and the web portal.

automed is continually faced with customers questioning the ownership of their data.

Producers are concerned about the security and privacy of their data, as well as access to it, once collected and aggregated.  This view is also held by Commonwealth Bank’s October 2016 Agri-Insights report and Leanne Wiseman, in The Conversation, 2016.

“The ‘terms of use’ embedded in digital farming technologies are complex, generally non-negotiable and presented on a ‘take it or leave it’ basis when the technology is adopted. The small print in some instances is locked under layers of policies that can only be found on some agribusiness websites.” – Leanne Wiseman.

Ownership of the data is with the user, since they paid for the system.

A number of other software companies developing agricultural technology, are offering terms of use which strip customers of the rights to their own data. Some companies selling software, require customers to agree to a transfer of ownership of the data, with the intent to use, aggregate, adapt, reproduce and exploit the data. Existing and future intellectual property rights are often signed over at the same time that customers agree to ‘terms of use’. This allows software companies to pass data to unknown third parties to analyze as they see fit. In recent years, we have seen the emergence of ‘big data’; large data sets that provide significant commercial value. Companies are using ‘big data’ to better identify and analyze customers, behaviors and their preferences.


For more information: email or head to automed’s website.

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Read more:

Agri-Insights Report –

Leanne Wiseman, The Conversation, 2016 –

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