Since automed’s launch, several producers have shared their concerns over what happens with their data, and many are unsure of who holds ownership. The concept of data as it relates to everyday people is still evolving and thanks to technology and innovation, the agricultural industry is being transformed. Now is a better time than ever to make sure you know what’s happening to your valuable data, and where ownership lies.
The information is collected by way of communication between the user’s device and the web portal.
automed is continually faced with customers questioning the ownership of their data.
Producers are concerned about the security and privacy of their data, as well as access to it, once collected and aggregated. This view is also held by Commonwealth Bank’s October 2016 Agri-Insights report and Leanne Wiseman, in The Conversation, 2016.
Ownership of the data is with the user, since they paid for the system.
Leanne Wiseman, The Conversation, 2016 –